In 2025 Bark analysed an unprecedented 11.1 billion online activities across texts, email, YouTube and 30+ social apps, providing deep insight into kids’ digital experiences. 70 % of tweens and 79 % of teens received bullying alerts, while 45 % of tweens and 51 % of teens had depression alerts. Anxiety alerts appeared for 23 % of tweens and 48 % of teens and suicidal ideation was flagged in 37 % of tweens and 64 % of teens. Drugs/alcohol content appeared for 61 % of tweens and 81 % of teens, and sexual content alerts affected 62 % of tweens and 80 % of teens. Disordered eating was identified in 15 % of tweens and 34 % of teens. Tumblr, Instagram and Snapchat were among the most frequently flagged platforms